BBB

Broken But Badass isn’t just a store—it’s a mission. Founded by disabled veterans, for disabled veterans, our purpose goes beyond selling high-quality merchandise. We are here to build a community that recognizes the strength in every scar and celebrates the resilience of those who’ve faced life’s toughest battles.

Our Mission

At Broken But Badass, we understand firsthand the challenges veterans face—physical, mental, and emotional. Our store offers more than just products; it offers a connection. Every item we sell is created with pride, designed by those who know what it means to keep fighting, and crafted to remind us all that being “broken” doesn’t mean giving up—it means becoming something stronger.

Giving Back to Save Lives

We are committed to making a real impact in the veteran community. That’s why a portion of every purchase goes directly to organizations dedicated to veteran suicide prevention. The battle doesn’t end when service members come home, and we are determined to do our part to help our brothers and sisters find the support they need.

Why We Do It

Veterans supporting veterans—it’s that simple. Whether you're shopping for apparel, accessories, or gifts, know that every dollar you spend helps empower disabled veterans and supports meaningful initiatives to fight the mental health crisis in our community.

Together, we can lift each other up, honor the sacrifices made, and make sure that no veteran ever feels alone in their struggle.

Thank you for being a part of our journey—because even when life breaks us, we are still badass.